Thatta Kedona

Culture is a Basic Need

Art and Crafts

Unique and Mass-Produced Items

Improvements in craftsmanship, piece by piece and time and time again, did not lead to a reduction in skill. If only it did!

Simplifications of craftsmanship, more and more, lead to mass production and the generation of larger financial reserves. Unfortunately, that's how it is!

The unique is being displaced by the advertised, individual production is declining, and standardization leads to ever greater uniformity!

For the unique, the following should apply: limitation and production below the B-E-Point; for the widespread, the following applies: more marketing and production above the B-E-Point!

The unique selling point of the unique is that it is local and timeless, and is tied to its preservation as a world cultural heritage; the widespread is global and international, as well as short-term!

The unique has its price and should be supported and promoted. The widespread, mass-produced product derives its value from global and international marketing, whereby resource depletion and environmental destruction go hand in hand with robotics, standardization, and anonymization, readily understood as progress by the standardized society.

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posted by S A J Shirazi @ 11:12 AM, ,


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