Thatta Kedona

Culture is a Basic Need

About the basic misconception of NGO projects

By Prof Dr Norbert Pintsch / IPC, FPAC, FBTC, DGFK

NGO projects are non-profit ventures, i.e. altruistic projects. The critical viewer quickly realizes whether the project is financially beneficial to the circle of contributors or a family.

If the facility is useful for a family and it finances the life of this family, which also applies to large families, so they should honestly convert it into private limited company.

The project carriers and the supporters of the project normally do not share this view, for which there are two reasons:

- the project carriers, the users and the suppliers, are simply too connected to each other to recognize this fact, and
- The supporters are too superficial, so that the of concealment is not perceived.

Another widespread problem is the inability of the participants to identify themselves as a project in the global and increasingly uniform world.

This means:

- Unknowingly, economic opportunities are transferred from A to B. These possibilities were in the past the results of colonialism, in the present it is the short-sighted spread of standards of so-called industrialized countries to the so-called developing countries.

Now it could be argued that life in a country is never one-sided, and in every country there is a gap between the upper and lower classes.

That is true, but the purpose of NGO projects is not to participate in the transfer of external values, but to preserve the peculiarities of the local values.

If this purpose is not shared by the project carriers, who operate under the cloak of selflessness, then the transformation into a serious private limited company should be undertaken and the principles of profit maximization followed.

The voluntary work, which was part of the long-term project work in various countries, was therefore discontinued and commercial consultation on usual rules for international business were offered.

Even if the above argument may seem antisocial to the reader, the rule remains: one and one is two, - not more, but also not less!

A wrong must be named as wrong!

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posted by S A J Shirazi @ 3:22 PM, ,

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posted by S A J Shirazi @ 4:25 PM, ,

Success of NGOs due to Selflessness

Omar M. Ali

An example of obviously excellent project work is the ThattaKedona project of the Anjuman-e-Falah-e-Aama in the village of Thatta Ghulamka Dhiroke in the district of Okara, Tehsil Gogera. The initiative began in the autumn of 1990 with a visit from Austrian graphic designer S.S. in the village.


The special thing about the project is that it is actually a self-help project, and that outside help was primarily selfless. In the daughter projects (see www. ...) of the ThattaKedona project, this peculiarity is also evident as well: The external participation depends upon whether something is drawn from a project, i.e. portion of the financial success. Comparisons with other projects show that volunteer can be found in projects, but they want (whether they have to, that is the crucial question) to be paid or financed . They give their time, but want to be rewarded! In the projects of S.S. The selflessness prevails, - which is the basis of long-term success. The local management of the NGO also does not live on the income, - a worldwide novelty and rarity in NGOs!
Read more »

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posted by S A J Shirazi @ 9:05 AM, ,

Dolls of the World - Flair Markt 2015

The lives of the residents of this village Thatta Ghulamka Dheroka changed 25 years ago, when a German art teacher took up her student Amjad's invite and visited his village. These dolls are famous all around the world.

Watch the vedio here

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posted by S A J Shirazi @ 12:08 PM, ,

Dolls of the World

A project that Dr Senta Siller started in a small village Thata Ghulamka Dheroka on the bank of River Ravi (then unknown to the world) in early 90s has brought so many visible changes.

Over last two and a half decades the village has come to be known as Dolls Village, the artisan of the village who produce handmade dolls and toys are now trainers passing the skills to next generation, the dolls are collectors’ delight and are seen all over the world in museums as well as in homes of people who love local cultures, diplomats and other foreigners and many more. Visitors of famous Lok Virsa National Museum, Islamabad find Thatta Kedona dolls there and appreciate the authenticity of the dolls. What is more, the project has given birth to similar project in Cameroon, Colombia, Iceland and Germany.


Combined with research and designs by Dr Senta Siller and skills she taught to the village women is now a source of income generation for to the woman who perpetuate the traditional culture.

The mother project in Pakistani village has daughters (similar projects in other countries) as well as projects like Appropriate Technology, Communication, Housing and Information.

Best part is the project is that Dr Senta Siller is now laying the foundation of yet another coopration with another village NGO in the vicinity of Islamabad (stay tuned for more on this).

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posted by S A J Shirazi @ 9:58 AM, ,


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